Loss Aversion is one of the most powerful motivators in human psychology. Put simply, it’s the fear of missing out.
Psychologists have proven again and again that losing $100 dollars devastates people more than finding $100 makes them happy. This is because, for humans, the pain of losing is twice as powerful as the pleasure of winning.
If someone's website has ever made you feel confused, and you bought from a competitor instead, you’re a victim to the ambiguity effect.
You’re going to need a bad guy to fight against if you want to be the good guy. The best marketers use the Villain Strategy not only to get customers, but to turn those customers into Raving Fans. In storytelling, villains are so important because they give the hero a reason for existing. Villains also give the audience a reason to root for the hero.
Let's face it, everyone has an ego, and since Kindergarten, we've been told our effort is worth a lot.
The best marketers know that people tend to place a greater value on things that they helped build.
The Ikea Effect is the phenomenon that people are often willing to spend more money on products that require assembly.
Storytelling is the most powerful skill on Earth. Use these 5 components to knock your writing out of the park.
Ask these short questions to gather invaluable data on your demographic.