The best marketers are great writers. From blogs, to videos to landing pages, writing is the foundation of nearly every type of content. ✍🏼

Keeping your audience’s attention is not as easy feat. So, we’ll get right to the point.

15 tips that will make you a better writer than a 4-year English degree :

1. Always write with a single reader in mind and make them feel understood.
2. Use rhymes and alliteration to make your copywriting memorable.
3. Use social proof directly under the headline to increase your trustworthiness
4. Avoid clichés. If something sounds familiar, find creative ways to say it better.
5. Don’t dress up your vocabulary. Write so simply a 10-year-old could understand.
6. Use bolded and underlined words to emphasize key points.
7. Study forums to find out how your ideal audience thinks and speaks. Then use their language, desires and frustrations in your copywriting.
8. Read your work out loud to see if it sounds natural and to identify mistakes your eye skips over.
9. Let your work rest between drafts, resisting the urge to look at it, so you can revisit it later with objectivity.
10. When writing, don’t judge yourself, avoid the backspace key and only move forwards.
11. When editing, be ruthless and cut anything that doesn’t work… regardless of how much time it took to write.
12. Ask questions in your writing to get your audience to participate.
13. Write in the active voice. The active voice is more engaging and persuasive.
14. Keep your sentences and paragraphs short and scannable.
15. Use stories to burn your message into the reader’s mind. Read fiction to learn how to be a better storyteller.

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