Most business books are a waste of paper. These 10 books are rare gems. These are the only books you need to build a massively successful business.

#1 Traction by Gino Wickman

The only guide you will ever need to successfully run a business.

Lessons:

• The 6 high leverage areas of your business
• Run a winning team without getting stressed
• Proven systems that guarantee you achieve your goals

#2 $100M Offers by Alex Hormozi

Creating an offer that sells itself.

Lessons:

• Winning offers = achieve X in Y time period without [biggest fear]
• Maximize perceived value, guarantee results, and minimize risk
• Give your customers 100x perceived ROI

#3 Sell Like Crazy by Sabri Suby

Create a sales funnel that prints money.

Lessons:

• Your ads should “sell the click” not the product
• Being boring is the #1 sin of sales and marketing
• Each stage of your funnel has one job: move your prospect to the next stage

#4 Dotcom Secrets by Russell Brunson

The secrets to selling your products and services on the internet.

Lessons:

• Storytelling is the key to getting rich
• How to create a sales funnel that makes money in your sleep
• Maximize the amount of money you make from each customer

#5 The Culture Code by Daniel Coyle

The unexpected secrets to creating a high-performance team.

Lessons:

• Create a sense of belonging
• Hold your team to high standards
• What happens on and off the court is equally important

#6 The 4-Hour Workweek by Tim Ferriss

Join the “new rich” by hacking your lifestyle and gaming the system.

Lessons:

• Outsource 90% of your work
• Time is your most precious resource
• Earn in Dollars, pay in Rupees, live in Pesos

#7 Good Strategy/Bad Strategy by Richard P. Rumelt

The formula for creating a winning strategy.

Lessons:

• There is no one-size fits all strategy
• Most books about business strategy are BS
• Find your unique advantages and exploit them

#8 The Hard Thing About Hard Things by Ben Horowitz

How to be a great leader even when the going gets hard.

Lessons:

• Define what you need to do to win
• Hire people with experience doing those things
• Make your company a gratifying place for them to work

#9 The Almanack of Naval Ravikant by Eric Jorgenson

How to get rich (without getting lucky).

Lessons:

• Being ethical is “long-term greedy”
• Become the type of person that generates wealth
• Learn to create leverage and you will be unstoppable

#10 High Output Management by Andrew Grove

This management bible is used by many of the greatest CEOs of all time.

Lessons:

• Focus on improving 1% each day
• Constantly simplify and streamline your processes
• Training is the highest leverage activity you can do as a manager

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